Powering the future
of the experiences
economy

.

Our suite of brands

  • Mindbody

    Mindbody is a leading SaaS brand for the fitness, wellness and beauty industry.

    About Mindbody

  • Booker

    Booker powers the back office for thousands of spas and salons around the world.

    About Booker

  • ClassPass

    ClassPass is a premier membership for flexible fitness and wellness experiences.

    About ClassPass

A portfolio designed for impact

Our AI-driven SaaS and consumer brands drive growth for fitness, wellness, and lifestyle businesses. We support the entrepreneurs, operators, instructors, and providers delivering in-person experiences, while helping millions of people discover more ways to move, feel, and live better on their own terms, every day.

Get to know us

From household names
to hidden gems—we
grow businesses
worldwide

Soulcycle CorePower Yoga Drybar Burn Boot Camp D1 OrangeTheory Lash Studio Club Pilates F45 Pure Barre Crunch Fitness Solidcore

Executive leadership team

  • Fritz Lanman
    Chief Executive Officer
  • Tom Aveston
    Chief Financial Officer
  • Zach Apter
    Chief Marketing Officer
  • Sara Diniz
    Chief Human Resources Officer
  • Brian Fields
    Chief Revenue Officer
  • Jacob Meacham
    Chief Technology Officer
  • Shana Neiditch
    SVP, General Counsel & Corporate Secretary
  • Chloe Ross
    SVP, Strategy & Business Operations
  • Kristin Heintz
    SVP, International
  • Jess Huang
    SVP, Product
  • Jeff Bladt
    SVP, Pricing & Marketplace
  • Rachel West
    Chief of Staff

Playlist has partnered with Vista Equity Partners to strengthen the infrastructure behind local experiences that inspire individuals, foster connection, and enrich communities.

Thinking about joining our team?

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